Overview
We're often asked are we a full service Marketing Agency, provide fulfilment and/or design promotional programs etc
...GlobalLoyalty is strictly a technology provider to all operators within the loyalty sector. We focus solely on
technology and delivering the most comprehensive range of capabilities to the loyalty sector for Program Owners,
Coalition Programs, Marketing Groups, Card Associations etc.
Download GlobalLoyalty Positioning Document.pdf
Status Quo / other solutions
Loyalty solutions (both in-house agency and more existing generic solutions) are generally a mix of promotional marketing,
order entry process, CRM and include simple catalog capabilities supporting vouchers and traditional merchandise.
They purport to offer travel, experiential, tickets, Airline products etc... however delivery of vouchers, points exchange
or directing members to a range of 3rd party sites for these products lacks flexibility, is unresponsive, is administratively
expensive and not convenient or relevant for members.
Our Approach
Total E-Commerce process within the program
GlobalLoyalty fully embeds all product and processes within the program... book accommodation, purchase event/sports
tickets, buy merchandise, book experiential products, etc.
Collaboration
Work collaboratively with last minute type accommodation resellers, offer part points / part cash purchases
...instantly publish offers for Cinema & concert Tickets... all fully bookable on the GlobalLoalty System for any
loyalty / reward program.
Targeted Promotions / Sub Programs
Drive spend through providing more relevant and targeted promotions
Introduce last minute / pre-public / exclusive type offerings to members... its no longer just about rewards for
points for traditional merchandise
Delivering value add promotions that are relevant to your members and offer real value. Is your platform a static catalog
solution that lacks differentiation or relevance and is disconnected from your members?
Let us demonstrate how we can instantly publish a range of new initiatives with complete end to end processing
back to your Partners / Suppliers.
Member Convenience / Centralized Process
A single point for purchase / redemption for all products - don't just provide voucher / coupon capabilities...
GlobalLoyalty enables your members to actually transact and interact within the program as they would within external
Travel Portals, Airline Resellers Ticketing Websites etc, all on a part points part cash basis.
Make your program a central point that delivers a wide range of relevant offerings in conjunction with your suppliers/partners.
Benefits / new options through implementing GlobalLoyalty
- Significantly reduce your program costs for administration, fulfilment and processing.
- Introduce dynamic / instant promotions within your program that delivers real relevance to your members
and will significantly incentivize members to earn additional rewards.
- Move well beyond a traditional catalog approach…does your program still offer traditional merchandise or
shopping vouchers that disconnect members from your program?
- Differentiate, differentiate, differentiate...work with Airlines, Accommodation Providers, Retailers to drive up/cross sell
within your program
... what about part points/part cash redemptions at point of sale?
... what about mobile promotions and closing the loop to point of sale?
Implementing GlobalLoyaty will deliver flexibility, choice and relevance your members demand,
...and see the incentive to earn for all members significantly improve.
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