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Introduction
From the outset Global Loyalty was designed to support complex high volume enterprise verticals / card association / issuer / co-brand loyalty programs.
Enterprise loyalty programs need to transition away from a closed earn and burn approach. A program should be a destination and offer its members products and services that are not necessarily core product or even of a financial nature. It should be about privileges and providing access to complementary products via collaborative partner offers within the program. Program managers can further monetize their program whilst also widening its appeal, i.e. a move away from a strict points based approach.
For issuers there's now a solution that delivers locally negotiated contracts supplemented with global card association / partner sourced contracts which provides a high degree of autonomy but also leverages off scale/buying power of global partner agreements.
...Global Loyalty has the necessary B2B contractual structure, width of product support/processes to enable enterprises and issuers to significantly widen their programs appeal and relevance.
Enterprise Verticals
Global Loyalty offers unprecedented capabilities for large / high volume sector vertical programs such as those operated by retailers, airlines, hotel groups, etc.
Capabilities:
- Replicate your group network and assign the appropriate level of autonomy to subsidiaries to manage their local programs/promotions and fulfillment supplier relationships and supplement with group level agreements where appropriate.
- Have a top down view of the entire network and enable cross border membership redemption options.
- Ability to configure and process products such as those in the travel sector enable a wide range of collaborative promotions to be undertaken in conjunction with complimentary partners within each sector.
- Large scale programs need to have flexibility to access group level agreements but also deliver local / more targeted product offerings under local agreements.
Card Associations, Issuers & Merchant Acquirers
Global Loyalty is unique in regards to its B2B framework and business model that was specifically archetectured with global card association, global issuers and individual issuers / merchant acquirers in mind.
It will readily operate at individual issuer level and also support that issuers' multiple programs.
Structured to handle card association relationships with their issuers. Card associations can establish an outsourced global platform enabling each partner to autonomously manage their own loyalty programs but also leverage from global agreements that can be published across the Global Loyalty B2B framework.
Card issuing partners at any level can operate with total autonomy or work collaboratively with other business entities or their global card partner.
Support for a complex network structure when combined with complete cross border / cross sector B2B financial and transactional processing across the network results in an unrivalled solution for card issuers at any level
- Issuers will be able to significantly differentiate their programs and gain access to a wide range of products through local direct fulfillment agreements supplemented with agreements from global card partners, marketing groups, etc.
- Establish any internal or partner structure and define product agreements at any entity level across this structure.
- Support and process for practically any product / service established at any level across your internal network (global, regional, and country through to local).
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