Move beyond Last Generation Legacy Platforms
Global Loyalty provides a revolutionary solution for Loyalty Marketing Groups who face unprecedented demands to demonstrate good ROI in what is a challenging cost conscious environment. We deliver significant efficiencies in operating your clients programs and enable a new range of initiatives
Clients will expect program managers to deliver programs that are responsive, relevant, have true multi-channel reach and provide them with clear differentiation.
Our unique B2B network model enables marketing groups to replicate their entire client program structure / contractual terms with fully embedded processing for all client program products. Establish your group wide contractual contracts with fulfilment suppliers and easily publish across your client programs under each specific T&C's. Additionally clients can introduce their own direct supplier contracts to supplement those provided by their program manager.
Marketing Groups will have a complete top down 360 degree centralized view for your groups transactional and financial processes. Your clients similarly will have remote access / view of their programs.
A complete network infrastructure with end to end B2B processing across all Business Entities.
Features
A few capabilities that GlobalLoyalty provides that will significantly enhance operational and promotional capabilities for Marketing Groups:
- Configure your complete internal group structure with each Group Business Entity having autonomous capability to further establish its loyalty client structure.
- Establish global, regional and local fulfillment agreements with Suppliers…these can be either dedicated to a single loyalty client or shared across multiple clients.
- Advanced loyalty specific capabilities covering earning and/or redemption processes. These include full customer account registration and management functions, points engine that handles complex rule based configurations down to SKU/product level, multiple tiers and achieve / retain rules, part points / part cash, support for import from offline and POS systems...
- Unrivalled process capabilities across your entire business network… complete B2B transactional and financial processing from members of individual clients programs back through to the fulfillment supplier (established at any level within your internal structure).
- Advanced e-commerce capabilities, support and actual processing of a wide range of vertical sector products.
- Enable any client program to bring in local direct agreements and mix these with your own supplier products.
- Advanced multi-channel loyalty promotion capabilities at client program level for both earning and redemption processes.
Benefits
With GlobalLoyalty, Marketing Groups have an ability to define an entire group/client infrastructure over which contractual agreements, business rules, products and loyalty rules can be configured and managed.
As our platform supports the configuration and actual processing of cross sector vertical products (Air, All Travel, Ticketing, Merchandise, Entertainment...) it enables a wide range of new up/cross sell initiatives to be promoted, potentially via a collaborative approach between your clients.
For Marketing Groups
- A single highly efficient web based platform that will significantly reduce processing and administration costs for both earning and redemption processes.
- Simplify administration - establish single fulfillment agreements and share across multiple programs or even act as a facilitator to provide a cross/up sell capabilities between complimentary client programs.
- Provide new value add options to your clients - move beyond a simple points based reward solution.
- A top down 360 degree view of all group and client program activities.
- Ability to deliver innovative multi channel promotions for all clients. e.g. provide client program branded smartphone loyalty application that provide location aware earning and redemption capabilities. Enable POS promotions with mobile support and verification i.e points + cash promotions.
- Introduce collaboration across client programs. Be a facilitator to establish 2 way fulfillment agreements between client programs with complete transactional / financial B2B processing.
- Deliver advanced loyalty multi-channel promotional capabilities backed up with complete earning and redemption transactional and financial processing.
For your Clients and their Programs
- An inclusive platform that provides up to date web based access to transactional and financial information relating to their program
- If enabled then an ability for clients to supplement their own supplier contracts with Marketing Group fulfillment agreements.
- New collaborative options to differentiate their program.
|
|