Introduction
Global Loyalty brings an unparalleled level of efficiency to current Coalition processes and introduces an expanded business model structure that supports a wide range of new innovative multi-channel / cross sector collaborative opportunities.
Common to all Loyalty Programs a primary challenge is to ensure the current business model / approach continues to maintain its relevancy and provides clear differentiation in a rapidly evolving Loyalty landscape where customer demographics / preferences are rapidly changing. This is more so for "outsourced" programs such as operated via a Coalition model.
The pressure on Coalition Program Managers to deliver the latest in multi-channel innovative promotions to drive spend is ever present.
Loyalty Programs are increasingly being constrained due to outdated and bespoke technology that often only fulfills part the process. CRM systems are examples of such solutions and are traditional "inward" looking ERP structured offerings that provide Loyalty functionality as an add-on extension to customer account management.
What differentiates Global Loyalty for a Coalition Program?
- A revolutionary business network framework and "shared" contractual agreement structure.
- Fully integrated multi-channel promotion capabilities and an advanced Loyalty earning and redemption engine
- Complete End to end cross sector B2C / B2B earning and redemption processing across all program business entities.
... it provides Coalition Manages with an unrivalled multi-channel cross sector collaborative options.
- For Customers… simplicity, choice, relevance and wide range of new incentives to earn.
- For Sponsors / Suppliers / Partners… new collaborative opportunities, new channels, new value.
- For Coalition Managers… significant differentiation, new revenue channels, unmatched efficiency and responsiveness and a fresh new relevance to the program.
Features
Replicate all your business (B2B) network structure... Partner Sponsors, Suppliers, Marketing Groups, etc). Each will have dedicated online access to all aspects of a transaction they’re party to.
Unrivalled Efficiency / Depth of process… Complete B2B transactional / financial processing across a Coalition programs business network for all business entities via any contracts/agreement and for any product mix.
Cross Sector Reach…. Program Managers, Sponsors and Suppliers/Agents/Marketing Groups can configure and establish agreements across the network for all travel products, experiential rewards, vouchers, entertainment products, ticketing and general merchandise
Multi-channel... integrated POS, Offline, Multi Portal and Mobile promotion / transaction model. Establish Sponsor e-stores and drive mobile promotions on their behalf. Provide customers with mobile location aware promotions and part point specials at POS.
Collaboration / Innovative new value add to Sponsors…. Move well beyond a reward model be a facilitator to enable sponsors to collaborate with the program and in conjunction with other sponsors & fulfillment suppliers. Act as a gateway platform for partners to implement cross/up selling, access to mobile promotions/commerce...open up choice for customers and centralize a wide range of new initiatives.
Complete multi-channel support... Inward POS collection via advanced points engine, earning and redemption processing via offline, online and mobile channels.
Instant online publication / vertical portals... Implement e-stores and provide outsource capabilities to sponsors
Benefits
Significant reduction in manual processing... Complete automated transactional and financial processing across the network for the program, Sponsors and Suppliers.
Increased Relevancy...Unlimited product mix / offering to members processed within the program. Configure and process within the Coalition program any Travel Product (Accommodation, Experiential, Rentals, Flights, etc), Merchandise, Entertainment (music, etc), Ticketing, Vouchers…
Deliver new value add / outsource services... The Global Loyalty commerce engine is the equal of many of the leading sector specific commerce engines found in the Travel, Ticketing and widely available E-Shop / E-Commerce solutions... act as a facilitator for your Sponsors to distribute and process core product via new channels and across B2B to other Sponsors / Partners in a collaborative manner.
Having a network complex B2B network structure that supports sponsor, marketing group, fulfillment suppliers relationships and agreements. And importantly being able to complete automated B2B processing between all entities via each agreement…
Establish a Strong Point of Difference and Innovative ... Mobile / Social Network initiatives... utilise our advanced Mobile SMS and Smartphone (iPhone, Android) capabilities that include location aware promotional earning and reward capabilities and integrated with POS for part points / part cash redemptions.
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