Challenges
The Coalition Loyalty model has become more pervasive and popular due to convenience, choice and visibility that scale enables.
The smplicity of dealing with a single program that offers a diverse range of earning Partners and a wide choice of rewards are key advantages a Coalition model has over stand-alone Loyalty programs.
The Coalition model like other Loyalty programs needs to maintain relevancy and differentiation and also continually look to deliver new value add capabilities to Sponsors and innovate such as supporting multi-channel promotions that reflect changing customer demographics. Achieving these objectives are often constrained by outdated / bespoke technology.
...Does your existing technology platform enable the following?
- Significantly reduce manual costs by automating B2B redemption processing (transactional and financial) from Members back through your Program agreements to Partners and Fulfillment Suppliers.
- Provide a targeted vertical, almost personalized online member experience. One size doesn’t fit all, so rapidly establish segmented multi channel promotions with the appropriate product mix for both e-store/earning and redemption processes.
- Access new channels such as social networks and mobile, which are becoming ever more important. Can you establish branded Smartphone applications (iPhone and Android) that provide location aware product promotions that are integrated with part points / part cash POS redemptions.
- Extend your Coalition program into a centralized hub for a wide range of Partner Sponsor promotions by providing outsource eCommerce and mCommerce capabilities… a Coalition platform that allows a Sponsor and Supplier self-management and ability to utilize the Coalition platform to assist them promoting core product to new channels.
- Establish a true collaborative business network where all Sponsors and Suppliers having 360 degree view of relevant activity. A true B2B ‘eco system’ that positions a Coalition as an enabling service provider.
- Move beyond simply a rewards for points offering and establish centralized collaborative sponsor up sell / cross sell initiatives. Widen product mix and embed and process practically any cross sector product… "what about pre public release ticket offer fully configured by Partners/Suppliers and fully processed within the "Coalition Entertainment Vertical Portal"
Is your technology flexible and powerful enough to support some or all of the above objectives?
GlobalLoyalty supports all these objectives and more… a unique Coalition Network framework with integrated multi -channel B2C and B2B earning and redemption processing for any sector product.
see System Features for more details
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