System Features

• Entities can operate as part of a Group structure or in a related / fully autonomous manner and establish their own Business Network.

• Full contractural support: define 2 way contractual relationships between sny Business entities for the supply of products.

• Transactional and Financial processing. 

• Top down 360 degree transactional / financial view within each Group.

Loyalty Specific Functionality

Complete Loyalty lifecycle from flexible customer registration, comprehensive promotion capabilities, multi channel earning and redemption through to Referral .

Program Level 

• Ability to establish multiple Loyalty Programs and multiple earning and redemption Promotions within each program.

• Points Expiry rules.

• Part points / part cash 
  
  
• Earning / Redemption rules defined at any level (Program, Promotion, Tier, Partner, Channel, Product).

• Establish member tiers structure with associated achieve and maintain tier status rules.

Flexible Web Portal capabilities 

• Publish multiple Portals for one-off promotions, earning and redemption, that contain relevant mix of Own, Partner and Supplier products.

• Configure and fully process any product based on points conversion rule capabilities.

• Under Coalition structure establish multiple e-stores for earning.

• Rapidly push products into portals and establish earning / promotion rules and optionally make exclusive to tiers customer demographics etc.

Customer 

• Simplified Redemption process - one portal to handle all product redemptions.

• Online access to points transaction history.

• Smartphone and SMS account access of promotions, points history.

• Smartphone location aware places to earn and redeem.

Cards/Registration

• Personal… with multiple / associated household cards.

• Business registration with staff cards and cards for related business.

• Earning grouping mechanism for all related cards.

• Enable master (Personal/Business) card owners to establish redemption rules for each card.

Advanced Points Engine 

• A fully featured points module that supports complex points processing across multiple channels and promotions.  

• Points engine supports conversion rules based on combination of channel (POS, Offline, Portals, Mobile), Partner, Date Range, Customer Tiers and Product/SKU level if required.

• Latest standards and security supported including XML encryption.
  
  
  

Cross Sector E/M-Commerce Engine

The GlobalLoyalty E/M-Commerce engine combines in one platform capabilities found in many of the leading commerce solutions powering Travel portals, Ticketing reseller sites and wider E-Commerce/E-Store solutions with advanced shopping cart functionality.

• CRM and other Loyalty solutions are essentially "catalog / merchandise" solutions with no capability to actually configure and process products beyond simple merchandise. 

• As a standalone E-Commerce platform GlobalLoyalty is unrivaled in its ability to configure and actually process cross sector products including Accommodation, Flights, Rental Vehicles, Experiential Products, Vouchers, Coupons, Events/Tickets (including a complete ticketing engine/venue configuration/seat selection) and general catalog merchandise. 

• Complex price engine with multiple periods, unlimited overrides and ability to handle rate breaks

• Date based rate calculation as required for Accommodation and Rental Vehicles

• Dynamic Attributes / Product Add-ons

• Define related cross sell / upsell Products

• Advanced shopping cart functionality including who brought this also brought, customer reviews, category/sub category configuration, shipping policies, taxes, etc.

• Specials / Discount promotions (buy 2 get one free)

• Inventory / Allocation module

• Actual processing for all sector products under any B2B agreement (payment policies, settlement rules, fees,taxes,fulfillment allocations…). 
  
  

Multi-Channel Support - "Closing the Loop"

GlobalLoyalty has implemented a tightly integrated multi-channel experience for the Internet, hand-held devices, kiosks, social networking and cell phones to create a seam-less service and Loyalty experience.

Available now:

• A dedicated IPhone application that supports branding for each Loyalty Program. It provides your members with location aware places to earn and redeem plus complete Loyalty points transaction history, current promotions and ability to redeem points.

• Micro Channel support: RSS news feed, SMS & Twitter to support Loyalty Blog and promotions including mobile coupons. All Promotions can be assigned to one or more micro channels.

Under Development to be released 3rd quarter 2010 are:

• IPad specific application

• Google Android Smartphone application offering similar capabilities to iPhone capabilities described above 

• Tablet and Kiosk touch screen applications for use at POS and in store retail use by sales staff.

Further initiatives under consideration include RFID related capabilities providing Mobile Coupon redemptions at POS.