Omni-channel Commerce

The Global Loyalty commerce platform is a state-of-the-art B2C online and mobile shopping process and B2B content warehouse that enables you to provide your customers with a highly customized, seamless experience no matter where or how they shop.

The rise of digital commerce makes it critical for businesses to optimize the customer’s journey on every device and at every touchpoint. More information, more touch points, and more options are changing the way customers buy.

Agility, flexibility and simplicity are hallmarks of our solution, we offer intuitive and compelling consumer experiences consistently across multiple channels.

Cross Sector

The flexibility and unrivalled richness of our commerce solution is evident through its support of many complex sector specific commerce requirements.

From the ability to run travel agency sites, airline portals with ancillary revenue options, merchandise retail with complex product mix / attributes through to a complete box office / ticketing portal (including venue configuration, seat selection).

Unrivalled cross sector support:

Mobile Commerce

Mobile as a commerce and influence channel continues to grow in all directions.

Physical and digital commerce are converging at an incredible pace with mobile playing a crucial role in linking buying experiences. In order to succeed in mobile commerce, you need a platform that integrates your mobile operations seamlessly into your omni-channel strategy.

Web app or mobile optimised website?

Out of the box the Global Loyalty commerce processes are fully mobile optimised and will render to support mobile browsers. Additionally, our mobile app framework provides a range of components provide a foundation and can be readily customised in a cost effective manner.

These components provide native support for cross sector products, integrated loyalty earn & redemption options.

Global Loyalty delivers a far broader convergent mobile approach covering commerce, loyalty, payments and promotions.

Linking Retail with Online

Mobile is the mechanism bridging between online and retail. Mobile commerce sales are small compared to mobile-influenced sales. The mobile experience is important as a mechanism to influence the entire path to purchase

  • Geo-location promotions
  • Proximity in-store promotions (beacon support)
  • Augmented reality

Mobile use by shoppers continues to become more sophisticated and shoppers are using mobile more for inspiration.

Our support for contextual / location based and augmented reality promotions
(including beacons) are additional components
that can influence purchasing decisions.

Functionally

Far from being an exhaustive list of features the following outlines some of the core capabilities:

  • Channel optimised for web and mobile commerce
  • Cross sell and up sell recommendations
  • Support for wide range of promotion types (discounts, buy 2 additional X% off)
  • Customer Reviews
  • Vouchers / Coupons (generic or one-time use)
  • Inventory Management
  • Subscriptions
  • Integrated search suggestions
  • Web based Content Management System (CMS)
  • Auctions
  • Daily deals
  • Points earn and redemption options including points + pay at checkout
  • Dynamic attributes (capture contextual product or customer information)
  • Surveys / questionnaires